banners —
American Dental Association
Do you know how unique and powerful your teeth are? From being able to crack walnuts to helping diagnose what viruses might infect you, your teeth are both powerful and delicate. The ADA asked us to create a campaign to remind people to take care of their teeth.
Role
Designer
Animator
Strategy
Software
Google Web Designer
Double Click
GreensockJS
backstory
The genius behind this project was in creating a hero tooth. From there, it was just a matter of animating the many ways teeth are cool. Well, until I had to actually animate what the designers came up with. Yikes. Ask me about the exploding walnut sometime.
assets
One of the banners was designed to dress up our hero - the tooth - in different outfits to show how each tooth is unique and should be treated as such. Basically, a Mr. Potato head as a tooth.
launched
These banners were such a hit that we created several follow up banners over the years. There was a halloween set and a back to school set. The click-through rates were phenomenal.
Launch project
Launch project